New Army Recruiting Tactic?

I read this article and the first thing I thought was:  somewhere in here is a new reality TV show.  With  The Biggest Loser  a ratings darling for NBC, adding guns, PT, and O-courses to the formula, and the winner getting their own set of cammies and a year-long pass to the head of the chow line would surely be a hit.  Certainly couldn't be worse than the train wreck that is Superstars of Dance.

And the Army could market a new slogan out of it:  

The United States Army...Better Than Weight Watchers.